Matching gift email examples are essential tools for nonprofit organizations seeking to maximize their fundraising efforts. These emails demonstrate how donors can double their impact through employer matching gift programs. Effective communication in these messages often includes clear instructions on how to participate in matching gift initiatives. By leveraging real-life examples, organizations can inspire greater donor engagement and encourage contributions that benefit a wide range of causes.
Crafting the Perfect Matching Gift Email
When it comes to boosting your fundraising efforts, matching gifts can be a game-changer. But how do you encourage donors to take advantage of these programs? Enter the matching gift email! A well-structured email can significantly increase participation. Let’s break down the best components to include in your email to get the most out of your matching gift campaigns.
Key Components of a Matching Gift Email
Your email needs to grab attention, inform, and motivate. Here’s a list of the essential elements to include:
- Catchy Subject Line: Make it short, engaging, and relevant. Think about using phrases like “Double Your Impact” or “Your Gift Can Go Further!”
- Personal Greeting: Use the donor’s name to create a personal touch. For example, “Hi Sarah!”
- Compelling Opening: Start with a hook, like sharing success stories or recent achievements that resonate with the donor’s involvement.
- Explain Matching Gifts: Not all donors know what matching gifts are. Briefly explain how these programs work and why they exist.
- Call to Action (CTA): Include a clear and actionable request, like “Find out if your company matches gifts!” or “Submit your matched gift request now!”
- Provide Easy Links: Include direct links to matching gift forms or resources. Make it as easy as possible for donors to take the next step.
- Show Impact: Remind them how their contribution makes a difference. Use statistics, testimonials, or recent accomplishments to underline this.
- Closing Statements: Wrap up with gratitude and invite them to reach out if they have questions.
Sample Matching Gift Email Structure
Here’s a simple breakdown of how your email could flow:
| Section | Description |
|---|---|
| Subject Line | “Double Your Impact Today!” |
| Greeting | “Hi [Donor’s Name]!” |
| Opening | “Thank you for your recent donation to [Organization]. Your support has helped us [insert success story or impact].” |
| Explanation of Matching Gifts | “Did you know that many companies will match your donation, doubling the impact of your generosity?” |
| CTA | “Check if your employer offers a matching gift program by clicking here!” |
| Link | [Link to matching gift resources] |
| Impact Reminder | “Your support has enabled us to [insert impact statement], and matching gifts can help us achieve even more!” |
| Closing | “Thanks again for being a vital part of our mission. If you have any questions, feel free to reach out!” |
So, there you have it! With these components and a thoughtful structure, you’re on your way to crafting an effective matching gift email that resonates with your donors. Happy emailing!
Sample Matching Gift Email Examples
Example 1: Encouraging Employees to Participate in Giving Campaigns
Dear Team,
As we approach our annual Giving Campaign, I wanted to remind you about the opportunity to double the impact of your donations through our matching gift program.
- Check with your employer to see if they participate in a matching gift program.
- If you make a donation, your employer may match it, increasing our collective impact.
- Every little bit counts, and together we can achieve great things for our chosen charities.
Thank you for your generosity and willingness to give back!
Example 2: Highlighting a Recent Charity Event
Hello Everyone,
Thank you for making our recent charity event a success! As a reminder, your contributions can have an even greater impact through your employer’s matching gift options.
- Visit the matching gifts webpage linked below to learn more.
- Submit receipts from the event to your company’s HR department.
- Encourage colleagues to get involved!
Let’s continue to make a difference together!
Example 3: Celebrating Impact Made Through Matching Gifts
Dear Colleagues,
We are thrilled to share that last year, employee participation in the matching gift program nearly doubled, allowing us to significantly increase our contributions to community projects.
- Our efforts supported over 10 local nonprofits.
- We collectively raised over $15,000!
- Your continued support makes this possible.
Let’s keep this momentum going in the coming year!
Example 4: Reminder for Upcoming Donation Deadline
Hi Team,
This is a friendly reminder that the deadline for submitting your matching gift requests is approaching fast. Make sure your contributions are recognized!
- Check your employer’s guidelines.
- Gather any necessary documentation for your donations.
- Submit your requests before [insert deadline date].
Thank you for your continued support!
Example 5: Sharing a Success Story
Dear Team,
I want to take a moment to share an inspiring story about how one of our colleagues, [Employee’s Name], made a significant impact through our matching gift program.
- [Employee’s Name] donated $100, which was matched by their employer, resulting in a total contribution of $200.
- This donation directly supported [specific charity] in their mission to [specific cause].
- Your donations matter and can lead to meaningful change!
Let’s keep inspiring each other to give back!
Example 6: Educating Employees About the Matching Gift Process
Hi Everyone,
Are you interested in making your charitable contributions go further? Understanding how our matching gift program works is the first step!
- Identify eligible organizations for your contributions.
- Complete your donation and retain all receipts.
- Submit your matching gift request to your employer’s HR department.
If you have questions, feel free to reach out. Every gift counts, and we can achieve even more together!
Example 7: Thanking Employees for Participation
Dear Team,
As this quarter comes to an end, I want to take a moment to thank each of you who participated in our matching gift program. Your efforts are crucial in supporting our community initiatives.
- Your contributions have helped to fund essential services for those in need.
- The kindness you show has a rippling effect through our community.
- We appreciate your dedication and generosity.
Thank you once again for making a difference!
What are the key components of a successful matching gift email?
A successful matching gift email contains several key components. The subject line grabs the recipient’s attention by clearly indicating the email’s purpose. The introduction establishes the connection by thanking the donor for their contribution. The email body details the matching gift program’s benefits, explaining how the donor’s company matches contributions. A clear call-to-action directs the donor to the necessary steps to initiate the matching gift process. The conclusion expresses gratitude for the donor’s generosity and inspires further engagement with the nonprofit’s mission.
How can organizations optimize their matching gift emails for better engagement?
Organizations can optimize their matching gift emails for better engagement by personalizing the content. They should address donors by name to create a sense of connection. Including specific donation amounts can highlight the impact of the matching gift. Engaging visuals or infographics can make the email more appealing. Clear and concise language ensures the message is easily understood. Utilizing mobile-friendly designs enhances accessibility for recipients reading on their phones. Lastly, organizations should consider A/B testing different subject lines and content formats to identify the most effective strategies.
What role does storytelling play in matching gift emails?
Storytelling plays a significant role in matching gift emails by creating an emotional connection. Invoking a compelling narrative about the nonprofit’s mission can resonate with donors. Sharing specific examples of how donations have made a difference can illustrate the impact of contributions. Personal stories from beneficiaries can humanize the cause and encourage donor involvement. A well-crafted story can motivate donors to participate in matching gift programs by showcasing the potential for multiplied impact. Storytelling also fosters a sense of community, making donors feel part of something larger than themselves.
And there you have it—some great examples of matching gift emails that can really make a difference for your organization! We hope these tips help energize your fundraising efforts and inspire your supporters to take full advantage of their employer’s programs. Thanks so much for reading! We appreciate you stopping by and hope you’ll visit us again soon for more tips and insights. Happy fundraising!